Do the words ‘natural’ and ‘eco-friendly’ beauty products sound familiar? Chances are you’ve heard of these terms at one point or another, as this topic is becoming an increasingly growing trend. TRU-Balance Hair Care, specializing in natural hair care products, approached us about helping to develop strategy that would help revive a failing website designed by another company. The owner did not feel the website lived up to the prestige of the products and wanted a new look that improved her brand identity to her customers. Exert 360 agreed to conduct a website and social media assessment to understand what type of traffic and conversion rate was being generated on the current program. It was clear to us after conducting the evaluation that content, design, shopping cart, and SEO optimization all needed work.


Based on findings, we needed to redesign the current website focusing our efforts on content writing and imagery that connects with shoppers searching for the purest botanicals, safest ingredients, and impactful and effective hair products. We also needed to position TBHC as a leader and category expert, create an easy to navigate shopping experience with helpful product category bundles, and not to be forgotten, work on SEO optimization.



We designed a beautiful, clean, easy to navigate website focused on delivering education and confidence for potential and repeat customers. We created a natural products page that educated the masses on the benefits of natural product ingredients. We also created a partner program that offers discounts and support to shops, salons, and others who purchased products in bulk. We did extensive work to the shopping experience with enhanced descriptions, how to use videos, and product bundles. Much work was also done on the back-end by our developer to make the site SEO friendly.


A beautiful, easy to navigate ecommerce website ready to attract potential customers and bring back repeat customers emerged. Our client was brought to tears reviewing our work. She said, “Exert 360 made my TRU-Balance Hair Care look like a million-dollar company.” She loved the writing we did for her products, the new images, and the natural ingredients page we created. Web traffic was tripled due to SEO optimization and sales are up over 35% MOM.

Find out how we can put solutions like these to work for you.